How El Jannah Doubled Their Loyalty Base in a Matter of Days Using Plinqx

Customer & Partner Success Spotlight

El Jannah is one of Australia’s fastest-growing restaurant brands, with a highly engaged customer base and ambitious plans for digital growth.

As the business expanded its use of Salesforce alongside Redcat, its point-of-sale platform, the opportunity was clear: connect customer, loyalty and transaction data so the marketing team could create better experiences and move faster.

The challenge wasn’t simply moving data between systems. It was making sure the right data arrived in Salesforce reliably, at scale, and could be trusted enough to drive the business.

Working with Xenai Digital and Plinqx, El Jannah built the integration foundation to make that possible.

The Challenge

El Jannah had invested in Salesforce as the centre of its customer and loyalty strategy, while Redcat remained at the heart of its restaurant and point-of-sale operations.

But the value of Salesforce depended on bringing those worlds together. Customer registrations, loyalty activity and in-store transactions needed to flow into Salesforce accurately and quickly enough to support personalised marketing journeys. Without reliable integration, the marketing team couldn’t fully leverage its customer data or the broader Salesforce investment.

El Jannah needed an integration architecture that could:

• Connect Salesforce with Redcat and its wider digital ecosystem
• Handle large transaction volumes
• Give the business confidence in its customer data
• Support sophisticated Salesforce marketing journeys
• Allow El Jannah’s own team to launch new campaigns without continually depending on developers
• Scale alongside the brand

The Solution

Xenai Digital worked with El Jannah to bring together the Salesforce customer experience, while Plinqx provided the Salesforce-native integration layer connecting the underlying systems and data — giving El Jannah trusted, usable customer data inside Salesforce.

And once that foundation existed, the business could start using its technology investment very differently.

Trusted Data Became a Revenue Engine

Within the first six months after the integration was implemented, Salesforce marketing journeys enabled by the newly connected data generated more than $1 million in revenue.

The technology wasn’t the campaign. It was the foundation that made campaigns possible.

With customer behaviour and transaction information flowing reliably into Salesforce, El Jannah could create more relevant journeys, automate customer engagement and measure the results with confidence. Most importantly, the internal team was empowered to use the platform themselves — rather than every new initiative becoming another integration project, El Jannah could increasingly focus on the customer experience it wanted to create.

100,000 Chickens. 25 Million API Calls. Three Days.

That scalability was put to the test during one of El Jannah’s biggest consumer campaigns. The brand launched a promotion giving away 100,000 chickens, supported by its marketing agency, Salesforce, Xenai and Plinqx.

The response was enormous. Over approximately three days, the campaign drove 25 million API calls through Salesforce and Plinqx, and:

• Doubled El Jannah’s loyalty membership
• Grew the loyalty base to almost 400,000 members
• Drove El Jannah’s app to #1 in the App Store
• Achieved the campaign’s key performance goals
• Demonstrated that the integration architecture could support consumer campaigns at massive scale

For El Jannah, it was a powerful demonstration of what becomes possible when customer experience, Salesforce and operational systems work as one.

The Partner Behind the Salesforce Experience

The success wasn’t delivered by technology alone. Xenai Digital played a central role in bringing the Salesforce strategy, customer journeys and integration requirements together.

Xenai’s Salesforce expertise and Plinqx’s native integration capability gave El Jannah both the implementation partner and technology foundation needed to continue evolving.

Unlocking the Salesforce Investment

The biggest outcome wasn’t simply processing 25 million API calls. It was what happened after El Jannah could finally trust the data flowing through Salesforce.

Marketing became more powerful. Customer journeys became more sophisticated. The loyalty program accelerated. Teams became more self-sufficient. And campaigns that would previously have required significant integration work could be launched on top of an established, scalable foundation.

By connecting the systems behind the customer experience, Xenai and Plinqx helped El Jannah unlock the value of its entire Salesforce investment.

Key Metrics

• $1M+ in Salesforce-driven marketing revenue within six months
• 25M API calls processed in three days
• 100,000 chickens given away in the campaign
• 2× loyalty membership growth
• ~400,000 loyalty members
• #1 app in the App Store